1.BE USEFUL
Only include genuinely useful content
Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say.
2.A QUICK READ
Make your emails easy to skim
Use large titles, bulleted key points and nicely spaced copy.
3.GET TO THE POINT
Keep it concise
Your subscribers are probably busy and mentally exhausted and would much prefer a concise message written in every day speak.
4.TIMELY SOUNDBITES
Add a note about the virus to your existing newsletter
In many cases, you may not need to send a dedicated COVID-19 email, but simply add a note to the top of your next newsletter.
Like these tips? Download a PDF to read later.
