Email marketing isn’t dead or dying – but it is quality over quantity

Email marketing dead? We don’t think so. Particularly in the workplace, email is an integral part of daily communication. The fact alone that more than four billion people worldwide use email on a daily basis means it’s still a smart place to focus your marketing efforts.   But we’re also navigating oversaturation, inundation, and shorter attention… Continue reading Email marketing isn’t dead or dying – but it is quality over quantity

5 Tips for Awesome Online Presentations in a Virtual Meeting World

Virtual meetings have become the status quo in recent years, and the shift toward more hybrid and work-from-home models – along with the efficiency virtual meetings bring – means they’re not likely to go anywhere.  Virtual presentations come with their own caveats, but with a little care and effort, they can still be ultimately effective.… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

Eight best practices for creating an effective B2B email

Email marketing is one of the most effective (and cost-effective!) marketing strategies you can use to nurture client relationships and scale your business.  These are our eight best practices for email design and copywriting to help you gain that competitive edge in the inbox. Make your subject line short – but captivatingThe subject line is… Continue reading Eight best practices for creating an effective B2B email

Unlocking Effective Internal Communication: Key Factors for Engaging Employees and Driving Action

Effective internal communication is vital for fostering a positive and productive work environment, enhancing employee engagement, and aligning everyone toward shared organizational goals. So, how can you ensure internal communications from your leadership team to employees are well received, listened to, and drive action?

Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Success in 2023 will require an understanding of trends and a wary eye toward possible pitfalls. Building meaningful connections with your workforce is proving just as critical as with your customers, and connecting with your audience now requires much more than a catchy headline. Keep this to-do list handy as you make your marketing plans… Continue reading Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Don’t Confuse Your Logo for Your Brand

In the early phases of building a brand, it’s easy for organizations to get caught up in the misconception that their logo and their brand are interchangeable. They pour all their energy and resources into establishing that symbol of their visual identity, and then fall short on other brand elements that are equally important. The… Continue reading Don’t Confuse Your Logo for Your Brand

Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good, bad, or indifferent. Keeping your brand aligned with your business strategy, culture, and target audience and consistent across all marketing mediums is critical to building brand… Continue reading Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Improving the Accessibility of Social Media Posts

At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation such as screen readers, closed captioning, voice command, and more to gain access to virtual content. If you’re handling a company’s social media, it’s essential to… Continue reading Improving the Accessibility of Social Media Posts

From Blah to Bold: How to Build a Compelling Brand Story

Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level. Brand stories can do the same thing. A good brand story will make people sit up and take notice. It will get them to learn more, try your service, sample your product,… Continue reading From Blah to Bold: How to Build a Compelling Brand Story

9 Digital Marketing & Creative Trends for 2022

With a new year upon us, many brands are contemplating new opportunities to connect with their audience and grow their business. The past few years have taught us that change is, indeed, the only constant; creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. What’s more, brands are… Continue reading 9 Digital Marketing & Creative Trends for 2022