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Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging. Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

Adjusting Your Digital Strategy During Times of Change

We all know a strong digital marketing strategy should be continually monitored, flexible and poised to change at a moment’s notice. However, no one could have predicted the sudden and abrupt changes to our marketing environment caused by recent national and global events. As many employees moved to working at home, the internet became even… Continue reading Adjusting Your Digital Strategy During Times of Change

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

Staying Connected with Clients During Trying Times

Staying connected to clients and customers during a disruptive time can be challenging. Luckily, there are great resources available to help. Here are a few tips from Facebook Business: Consider a Live online event on Facebook or Instagram. Interview someone in the “audience” Include time at the end of the event for a Q&A session… Continue reading Staying Connected with Clients During Trying Times

3 Essential Practices for Working Remotely

With spring break just around the corner, many parents of school age children will find themselves working from home — while undoubtedly juggling childcare, carpool, and any number of other household obligations. But working remotely can be a tricky balance for anyone, especially if you work with teammates who are also remote. But the… Continue reading 3 Essential Practices for Working Remotely

Virtual Meeting Etiquette – Skip These Faux Pas

1. GO OLD SCHOOLLeave the keyboard alone Whether you’re diligently taking notes or chatting with your bestie, the sound of typing is distracting. Consider using your old notebook and pen to take meeting notes. 2. SUIT UPDress Appropriately Put yourself in the right headspace to be productive by getting up and getting dressed just like… Continue reading Virtual Meeting Etiquette – Skip These Faux Pas

Rethinking your 2020 MARKETING Strategy?

Tips to keep social distancing from interrupting your message. THE FACTS B2B business has changed as we know it. Vital in-person marketing and business development efforts, such as client lunches, networking events, and conferences have ceased. A strong company brand is essential to enduring and thriving in the coming months. Online presence and a Client… Continue reading Rethinking your 2020 MARKETING Strategy?

4 Tips for Email Marketing Best Practices During COVID-19

1.BE USEFULOnly include genuinely useful content Please don’t send a COVID-19 email just because everyone else is doing it. Do it because you have something insightful and useful to say. 2.A QUICK READMake your emails easy to skim Use large titles, bulleted key points and nicely spaced copy. 3.GET TO THE POINTKeep it concise Your… Continue reading 4 Tips for Email Marketing Best Practices During COVID-19

How to Attend A Virtual Conference and Get the Most Out of It

Virtual conferences have emerged in force, and it appears they are here to stay. Here are a few tips to help ensure you get the most out of the experience. GIVE IT A TRY Test the technologyYou don’t want to pay to attend a conference and then have technical hiccups. Make sure your tech works… Continue reading How to Attend A Virtual Conference and Get the Most Out of It

Category: communications