New Year. New Marketing Plan.

January 01, 2021 | Written by Kara Williams
Creating an Annual Marketing Strategy and Plan

Typically I would say there’s no need to reinvent the wheel, but 2020 was crazy.  Many of our marketing efforts paused or pivoted.  So, do not be afraid if your 2021 marketing plan doesn’t resemble plans of the past.  Understanding the areas in which your business has grown and changed over the last 12 months is critical so that you can adjust and craft a plan that adds value.

What should I include in my 2021 marketing plan?

At its core, an annual marketing plan is typically made up of several elements, including:

  • An overview of your target audience
  • The particular marketing, advertising, and sales goals of your business
  • A summary of your marketing strategy (goals and objectives)
  • A timeline or calendar that shows when each individual task within your strategy should be executed
  • An overview of how you will measure success and what your budget will be

Your 2021 marketing plan can be created internally or TMC will gladly help, either way, the foundation for creating that plan is the same.

In the end, the benefits of an annual marketing plan are twofold: It provides clear marketing direction for the year ahead, and it helps you identify what could be changed or improved on the marketing front as your business grows and evolves.