Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new.
1. They’re inconsistent.
It’s not “edgy” for your business cards to have a different look and feel than your website. Whole-brand cohesiveness is the goal.
2. They use outdated tools.
They don’t know marketing strategy. Find a designer who knows how to weave great design into the latest marketing trends and approaches.
3. Their own brand is lacking.
The proof is in the pudding: If your designer doesn’t take pride in his or her own brand, how can they expect to do great things for yours?
4. Their designs look DIY.
Good designers know how to blend classic elements with new techniques to keep your brand identity fresh, fun, and engaging through the years.
The team at TMC wishes you a Happy Groundhog Day — and if you’re experiencing the Groundhog Day Effect, give us a call. We’ll get you back in a sunshine-y groove in no time!
P.S. – No shadow for the groundhog in 2019. Bring it on spring!
