5 Tips For Building a Successful WordPress Website
Starting a new website for your business or updating your current website and not sure where to begin or how to go about it? WordPress may be the answer!
WordPress is a website building and managing tool that is used on over 30% of the websites on the internet, and it is popular for a good reason: it is a versatile platform that supports all the features you need to make your website an effective component of your digital marketing strategy.
Check out our top tips that will make your life easier and help you to improve your WordPress website.
1. Build With a Purpose
2. Use a Mobile Responsive and SEO Friendly Theme
The main purpose of a WordPress theme is to set up the design, appearance, and some of the functionality of a website, and not all themes are equal! Some themes will load on features that were at one time the “Bees-Knees” in website design but are no longer considered best practice. A good theme will include at minimum the following features:
3. Optimize Your Images
Images help build engagement with visual appeal, but they also have a role to play in search engine optimization and accessibility. Each time you add an image to your website, do two things: compress it to reduce the file size, and add a description to the alternative text tag (the Alt Tag).
Compressing an image helps your site load faster, and fast site speed is essential for SEO and to keep people on your site. Google penalizes slow loading websites, and visitors will leave rather than wait for a website to load.
If your site includes a blog (which we highly recommend), set a featured image for each blog article. This helps to ensure that your preferred image displays if the article is shared on social media.
The alt text should accurately describe the image and what people will find in the content. If you are showing an image of people at a seminar, don’t just call it “group of people in a room”. Instead describe it as “Attendees at a Social Media Marketing Workshop for Small Business Owners.” This way, if the image is unavailable or if the reader is using a screen reader, the alt tag text is what your visitor will see in place of your image AND both the visitor and search engines gain insight and context for your content.
4. Use Google Analytics
WordPress will give you some information on how your website is doing, but it won’t tell you everything you need to know. Google Analytics provides a comprehensive tool to measure your performance, including everything from SEO to website visitor demographics and behavior.
5. Share on Social Media
Google loves social media as much as it loves keywords, and social media links can help your site’s visibility in the search rankings. Encourage people to follow you on social media by including links to your social media accounts in the header or footer area. If your site includes a blog, add “share” buttons to encourage people to share your articles.
WordPress is one of the best and most versatile website platforms for nearly every type of website, but you will still need to actively manage it in order to make the most of its features and capabilities.