branding Archives - The Marketing Collective

Marketing to Existing Clients… Where to Begin

For business-to-business (B2B) companies, marketing to existing clients can present a unique set of challenges. With the need to target decision-makers across multiple departments and industries, it can be daunting to determine where to begin when it comes to effectively engaging and expanding relationships with your current client base. Let’s explore some effective B2B strategies that – coupled with a client-centric mindset – can unlock limitless opportunities for growth and success.

Six steps to successful employer branding

The competitive and changing employment landscape adds new layers of complexity to the typical ways of doing business. That’s why we’ve identified six steps for developing employer branding that will position your organization as a great place to work.

Employment under review

Encouraging positive reviews of your business on popular job-search sites

Brand messaging pillars: The foundation of your brand architecture

Brand messaging pillars provide a durable foundation upon which a strong brand can be built… but understanding how they fit into your overall brand architecture can seem less straightforward.

The Brand Book: A Blueprint for Brand Equity + Examples

“What’s in a name? That which we call a rose by any other name would smell as sweet.” But what is in a brand? A latte by any other name would taste as sweet and give a lovely caffeine boost, but a dozen brand features distinguish Dunkin’ from Starbucks. A brand is much more than… Continue reading The Brand Book: A Blueprint for Brand Equity + Examples

Your Logo Isn’t Your Brand

Don’t let shiny things distract you from other critical elements of your company’s identity Brand. Identity. Trademark. Design. Image. Logo. If marketing terms like these start to sound ambiguous to you, know that you’re not alone. Particularly in the early phases of building a company brand, it’s easy to get confused by seemingly endless buzzwords… Continue reading Your Logo Isn’t Your Brand

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

Category: branding