Email marketing isn’t dead or dying – but it is quality over quantity

Email marketing dead? We don’t think so. Particularly in the workplace, email is an integral part of daily communication. The fact alone that more than four billion people worldwide use email on a daily basis means it’s still a smart place to focus your marketing efforts.   But we’re also navigating oversaturation, inundation, and shorter attention… Continue reading Email marketing isn’t dead or dying – but it is quality over quantity

Eight best practices for creating an effective B2B email

Email marketing is one of the most effective (and cost-effective!) marketing strategies you can use to nurture client relationships and scale your business.  These are our eight best practices for email design and copywriting to help you gain that competitive edge in the inbox. Make your subject line short – but captivatingThe subject line is… Continue reading Eight best practices for creating an effective B2B email

The Importance of a Content Calendar for Social Media Marketers & How to Create One

As a social media marketer, staying organized and maintaining a consistent presence across multiple platforms is essential for success. One tool that can help significantly is a content calendar. A content calendar is a strategic resource that allows you to plan, schedule, and manage your social media content effectively. It serves as a roadmap, providing structure and clarity to your marketing efforts.

Mastering the Digital Landscape: 8 Steps to Effective Social Media Management

In today’s digital era, social media has become an integral part of our lives. From connecting with friends and family to promoting businesses and brands, social media platforms offer unparalleled opportunities for communication and engagement. However, harnessing the power of social media requires more than just posting content randomly. To truly make an impact and achieve your goals, you need a well-defined social media management strategy.

Marketing to Existing Clients… Where to Begin

For business-to-business (B2B) companies, marketing to existing clients can present a unique set of challenges. With the need to target decision-makers across multiple departments and industries, it can be daunting to determine where to begin when it comes to effectively engaging and expanding relationships with your current client base. Let’s explore some effective B2B strategies that – coupled with a client-centric mindset – can unlock limitless opportunities for growth and success.

Six steps to successful employer branding

The competitive and changing employment landscape adds new layers of complexity to the typical ways of doing business. That’s why we’ve identified six steps for developing employer branding that will position your organization as a great place to work.

Employment under review

Encouraging positive reviews of your business on popular job-search sites

Improving the Accessibility of Social Media Posts

At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation such as screen readers, closed captioning, voice command, and more to gain access to virtual content. If you’re handling a company’s social media, it’s essential to… Continue reading Improving the Accessibility of Social Media Posts

Nail Your Next Social Media Campaign with a Creative Brief

Social media. We all use it, we all know what it is, but when it comes to using it as part of a digital marketing plan, many struggle to utilize it correctly. Not sure where to start? A social media creative brief is the perfect place to begin. Thinking through strategic details can assist in… Continue reading Nail Your Next Social Media Campaign with a Creative Brief

Top 10 Ways to Come Up with Content for Your Blog Post

Know your audience, think about your reader, and write what they are interested in reading. Simple advice, right? But for most of us, it is very difficult to do. Even if you know your audience well, looking at a blank sheet of paper (or empty Google Doc) can be overwhelming. It’s one reason why marketing… Continue reading Top 10 Ways to Come Up with Content for Your Blog Post