Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Success in 2023 will require an understanding of trends and a wary eye toward possible pitfalls. Building meaningful connections with your workforce is proving just as critical as with your customers, and connecting with your audience now requires much more than a catchy headline. Keep this to-do list handy as you make your marketing plans… Continue reading Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Don’t Confuse Your Logo for Your Brand

In the early phases of building a brand, it’s easy for organizations to get caught up in the misconception that their logo and their brand are interchangeable. They pour all their energy and resources into establishing that symbol of their visual identity, and then fall short on other brand elements that are equally important. The… Continue reading Don’t Confuse Your Logo for Your Brand

Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good, bad, or indifferent. Keeping your brand aligned with your business strategy, culture, and target audience and consistent across all marketing mediums is critical to building brand… Continue reading Brand Refresh vs. Rebrand: Which Is Right for Your Business?

In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Our prior blog, In-House vs Outsourced Marketing: Pros & Cons, explored how to assess if outsourcing all or part of your marketing strategy is right for your business. If you determine that outsourcing is a good way to expand your marketing capacity, the next step is selecting a partner with the values, expertise, resources, process, and… Continue reading In the Market for a Cincinnati Marketing Agency? Make Sure You’re Asking the Right Questions.

Marketing: in-house or outsourced?

Three factors to consider when deciding whether to hire an employee or utilize a firm The age-old pursuit of customer attention now takes place in a fast-paced, ever-changing, technologically-evolving world. There are dozens of places to connect with your audience, but identifying the best ones and managing multiple marketing channels takes a lot of time,… Continue reading Marketing: in-house or outsourced?

The Groundhog Day Effect: 4 Signs You Need a New Designer

Ever feel like you’re seeing the same designs — with all the same challenges — over and over? It’s called the Groundhog Day Effect, and while designers are only human, here are four signs it might be time to work with someone new. 1. They’re inconsistent. It’s not “edgy” for your business cards to have a… Continue reading The Groundhog Day Effect: 4 Signs You Need a New Designer

TMC Client Spotlight: Baker Concrete Construction

TMC is committed to helping Baker maintain its position as a construction industry leader. Recently, the TMC team was tasked with creating an extensive and engaging, co-worker centric campaign rejuvenating the core ideology of one of the country’s top construction enterprises. The ideology is bold, inclusive, and visionary. Most of all, the ideology is authentic… Continue reading TMC Client Spotlight: Baker Concrete Construction

TMC Client Spotlight: Dugan & Meyers

Every great company needs a great logo. It’s the symbol that invites clients to explore and develop trust for your brand, and it’s an instantly recognizable visual identifier for your company. But logos are a tricky balance; they must capture your unique history and identity while remaining flexible enough to weather changing trends and preferences… Continue reading TMC Client Spotlight: Dugan & Meyers

Been There, Done That – Here’s why companies need collective marketing.

Finding the right creative partner for your marketing project can be tricky. Do you go with the edgy startup, knowing they may not be able to deliver certain services? Or the big agency that does robust work…for a robust price? A growing number of companies are discovering a third option: Collective marketing connects companies with… Continue reading Been There, Done That – Here’s why companies need collective marketing.