Email marketing isn’t dead or dying – but it is quality over quantity

Email marketing dead? We don’t think so. Particularly in the workplace, email is an integral part of daily communication. The fact alone that more than four billion people worldwide use email on a daily basis means it’s still a smart place to focus your marketing efforts.   But we’re also navigating oversaturation, inundation, and shorter attention… Continue reading Email marketing isn’t dead or dying – but it is quality over quantity

Why you need a digital marketing strategy

Digital marketing encompasses a mind-boggling and growing array of platforms and channels to reach consumers – combining website marketing, search engine optimization (SEO), content marketing, social media, e-mail marketing, display advertising, content automation, influencer marketing, pay-per-click (PPC) advertising, video marketing, and more. Used in combination with traditional marketing channels, it’s a lot to juggle… even… Continue reading Why you need a digital marketing strategy

5 Tips for Awesome Online Presentations in a Virtual Meeting World

Virtual meetings have become the status quo in recent years, and the shift toward more hybrid and work-from-home models – along with the efficiency virtual meetings bring – means they’re not likely to go anywhere.  Virtual presentations come with their own caveats, but with a little care and effort, they can still be ultimately effective.… Continue reading 5 Tips for Awesome Online Presentations in a Virtual Meeting World

Four B2B marketing trends we’re tracking for 2024

It’s a new year, and transformation is at the forefront. While we all know that change is constant, it can be daunting to sift through the noise to determine which key trends might affect your business so you know where to allocate your precious time and resources.  Good news: we’ve done the heavy lifting! Here… Continue reading Four B2B marketing trends we’re tracking for 2024

5 Digital Marketing Resolutions for the New Year

A new year has just begun, which means you’re probably thinking about where you want your business to go in the months ahead. Whatever your goals, it’s the perfect time to reinvigorate your marketing efforts.  Here at the Marketing Collective, we’ve put together a few of our favorite digital marketing resolutions for 2024 to help… Continue reading 5 Digital Marketing Resolutions for the New Year

Marketing to Existing Clients… Where to Begin

For business-to-business (B2B) companies, marketing to existing clients can present a unique set of challenges. With the need to target decision-makers across multiple departments and industries, it can be daunting to determine where to begin when it comes to effectively engaging and expanding relationships with your current client base. Let’s explore some effective B2B strategies that – coupled with a client-centric mindset – can unlock limitless opportunities for growth and success.

Six steps to successful employer branding

The competitive and changing employment landscape adds new layers of complexity to the typical ways of doing business. That’s why we’ve identified six steps for developing employer branding that will position your organization as a great place to work.

Employment under review

Encouraging positive reviews of your business on popular job-search sites

11 Questions to Ask When Hiring Help for Your Digital Advertising

You know you want to up your company’s digital ad game, but the ever-changing landscape can feel overwhelming – whether it’s a brand-new venture or something you’ve been doing for years. SEO, SEM, and KPIs are just acronyms unless you have a company that knows how to put them to work for you. So, how… Continue reading 11 Questions to Ask When Hiring Help for Your Digital Advertising

Tone of Voice Isn’t Optional

In the digital age, it’s tempting to skimp on messaging in favor of bold, flashy visual design. But words and their meaning matter — perhaps now more than ever.