Adobe has changed its approach to Pantone…what now?

Adobe is no longer integrating the Pantone Matching System (PMS) library into its products as part of the standard Creative Suite subscription. What does this mean for marketers? In our latest blog, we break down what’s happening and ways we can minimize the potential fallout of this inconvenient development.

Improving the Accessibility of Social Media Posts

At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation such as screen readers, closed captioning, voice command, and more to gain access to virtual content. If you’re handling a company’s social media, it’s essential to… Continue reading Improving the Accessibility of Social Media Posts

Nail Your Next Social Media Campaign with a Creative Brief

Social media. We all use it, we all know what it is, but when it comes to using it as part of a digital marketing plan, many struggle to utilize it correctly. Not sure where to start? A social media creative brief is the perfect place to begin. Thinking through strategic details can assist in… Continue reading Nail Your Next Social Media Campaign with a Creative Brief

9 Digital Marketing & Creative Trends for 2022

With a new year upon us, many brands are contemplating new opportunities to connect with their audience and grow their business. The past few years have taught us that change is, indeed, the only constant; creatives and marketers must adapt to our ever-changing world to keep up with consumers’ evolving expectations. What’s more, brands are… Continue reading 9 Digital Marketing & Creative Trends for 2022

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. To be sure, selecting the right image and drafting engaging and optimized copy are… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

5 Tips For Building a Successful WordPress Website

Starting a new website for your business or updating your current website and not sure where to begin or how to go about it? WordPress may be the answer! WordPress is a website building and managing tool that is used on over 30% of the websites on the internet, and it is popular for a… Continue reading 5 Tips For Building a Successful WordPress Website

Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Marketing Needs To Be Engaging.  Here’s What You Need To Know. In Part 1, we discussed why email marketing is still effective and the rise in email users and engagement. To drive that point home, we’ll share a couple more facts. This year the average consumer will see 5,000 ads every day and 60%… Continue reading Email Marketing Needs to Be Engaging in Order to Succeed. Here’s How to Design an Email That Stands Out from the Crowd. (Part 3 of 3)

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

Why You Should Be Using Omni-Channel Marketing

While we all hope that 2021 is not a repeat of 2020, we know our world just isn’t the same as it was prior to COVID-19. Many businesses have significantly less physical interaction with their clients and customers. Walk-ins, handshakes, and going to lunch isn’t happening much these days. People are spending more time online… Continue reading Why You Should Be Using Omni-Channel Marketing