Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Success in 2023 will require an understanding of trends and a wary eye toward possible pitfalls. Building meaningful connections with your workforce is proving just as critical as with your customers, and connecting with your audience now requires much more than a catchy headline. Keep this to-do list handy as you make your marketing plans… Continue reading Is your Marketing Plan ready for what 2023 may bring? 3 Goals for B2B Marketers

Don’t Confuse Your Logo for Your Brand

In the early phases of building a brand, it’s easy for organizations to get caught up in the misconception that their logo and their brand are interchangeable. They pour all their energy and resources into establishing that symbol of their visual identity, and then fall short on other brand elements that are equally important. The… Continue reading Don’t Confuse Your Logo for Your Brand

Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good, bad, or indifferent. Keeping your brand aligned with your business strategy, culture, and target audience and consistent across all marketing mediums is critical to building brand… Continue reading Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Improving the Accessibility of Social Media Posts

At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation such as screen readers, closed captioning, voice command, and more to gain access to virtual content. If you’re handling a company’s social media, it’s essential to… Continue reading Improving the Accessibility of Social Media Posts

From Blah to Bold: How to Build a Compelling Brand Story

Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level. Brand stories can do the same thing. A good brand story will make people sit up and take notice. It will get them to learn more, try your service, sample your product,… Continue reading From Blah to Bold: How to Build a Compelling Brand Story

Nail Your Next Social Media Campaign with a Creative Brief

Social media. We all use it, we all know what it is, but when it comes to using it as part of a digital marketing plan, many struggle to utilize it correctly. Not sure where to start? A social media creative brief is the perfect place to begin. Thinking through strategic details can assist in… Continue reading Nail Your Next Social Media Campaign with a Creative Brief

’Tis the season—just not necessarily the holiday season.

As a B-to-B company, seasonality should be built into your marketing strategy. Seasonal marketing is nothing new, especially for B-to-C companies (who often spend significant chunks of their marketing budgets around holidays and special events like Black Friday). For B-to-B companies seasonality matters, too—the difference is, the “seasons” aren’t defined and driven by holidays, but… Continue reading ’Tis the season—just not necessarily the holiday season.

2022 Digital Advertising Sizing and Specifications Guide

With so many WYSIWYG (What You See Is What You Get) tools available for social media and digital ad creation anyone can make an ad that looks pretty. The challenge is making an ad that is effective and reaches your goals. To be sure, selecting the right image and drafting engaging and optimized copy are… Continue reading 2022 Digital Advertising Sizing and Specifications Guide

Is your marketing on trend? 8 B2B marketing trends to watch in 2022

The approaching new year should mean employing new marketing strategies Well, you did it. Your business survived 2021.  So, what did you learn? What were your greatest challenges? Strengths? Were you able to adjust and pivot to unpredictable situations and changing landscapes? As we approach the new year, it’s a great time to take inventory… Continue reading Is your marketing on trend? 8 B2B marketing trends to watch in 2022

Cut Through the Clutter: Holiday Marketing Tips for B2B Companies

Welcome to fall, that magical time when the leaves are changing, the air has started to cool, and our thoughts are shifting to holiday planning. Retailers anxiously await this season each year, when they can set their sales goals high and implement strategies to ensnare holiday shoppers. If you’re a B2B company, you might not… Continue reading Cut Through the Clutter: Holiday Marketing Tips for B2B Companies