marketing strategy Archives - Page 3 of 4

Why B2B Companies should care about Video

TikTok and Instagram Reels may not be the right tactic for your business, but video marketing should be high on your list. Videos have been on the upswing for the last several years, but now more than ever, video content is being consumed at a much higher rate. Inc.com reported that by 2022, over 80 percent of… Continue reading Why B2B Companies should care about Video

Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

In 2021, Email Marketing needs to be strategic. Here’s how. In Part 1, we discussed why email marketing is still effective. Now we are going to take a look at how to develop an effective strategy for your business. Because email gives you the ability to show up where the customer already is, it becomes… Continue reading Email Needs to Be Strategic to Succeed. Learn how you can start today to create an email marketing strategy for your company. (Part 2 of 3)

Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

In 2021, Email Marketing still works. Here’s why. The audience is growing. Current data paints an optimistic picture for continued email adoption and consumption. Statista reported the total number of global email users in 2019 was 3.9 billion people. Believe it or not, that number is trending up. They estimate by 2023, it will grow… Continue reading Email Marketing Still Works as an Effective Business Strategy. Learn Why and Find Out How It Can Help Your Company Succeed. (Part 1 of 3)

Why You Should Be Using Omni-Channel Marketing

While we all hope that 2021 is not a repeat of 2020, we know our world just isn’t the same as it was prior to COVID-19. Many businesses have significantly less physical interaction with their clients and customers. Walk-ins, handshakes, and going to lunch isn’t happening much these days. People are spending more time online… Continue reading Why You Should Be Using Omni-Channel Marketing

New Year. New Marketing Plan.

So you’ve ended 2020 strong and now you need to refresh or create a 2021 marketing plan. Now is the perfect time to review your existing marketing strategy and adjust it for the year ahead. Typically I would say there’s no need to reinvent the wheel, but 2020 was crazy. Many of our marketing efforts paused or… Continue reading New Year. New Marketing Plan.

5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

It is no surprise that 2020 took all marketers for a loop, forcing us all to revise our marketing plans that blew up in front of our very eyes. 2021 is just around the corner, which gives everyone a fresh start to reach our digital marketing goals. The Marketing Collective has boiled down the top… Continue reading 5 Digital Marketing Must-Implement Tips to Add to Your 2021 Resolutions

Absolutely Essential B to B Email Tips

Email marketing is one of the most impactful and cost-effective marketing strategies that you can use to nurture client relationships and grow your business. Using best practices for email design and copywriting can help you gain that competitive edge in the inbox. Make your subject line short and your headline standout.The subject line is the… Continue reading Absolutely Essential B to B Email Tips

B2B Marketing Strategies Designed to Help You End the Year Strong

It’s October, and it’s the perfect time to start planning your end-of-year and holiday marketing strategies. Here are some practical things you should be doing now, so that you are fully prepared to end the year on a high note. Capture “use it or lose it” budget. Many B2B organizations have a calmer holiday season… Continue reading B2B Marketing Strategies Designed to Help You End the Year Strong

What are you doing today to get ready for tomorrow?

Imagine it’s September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, an employee, a citizen. Now is the time to start preparing for our “new normal.” What you can… Continue reading What are you doing today to get ready for tomorrow?

3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

GET TO THE POINT. People are trying to find information fast, and don’t want to read through paragraphs to understand what you are trying to say. Consumers don’t want “brand speak” in a time of crisis. SHIFT THE FOCUS. Assess your emails, social media, and all ongoing or automated communication. Messages that were fine a week ago… Continue reading 3 Quick Messaging Tips for Marketing Communications in a World with COVID-19

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