Email marketing isn’t dead or dying – but it is quality over quantity

Email marketing dead? We don’t think so. Particularly in the workplace, email is an integral part of daily communication. The fact alone that more than four billion people worldwide use email on a daily basis means it’s still a smart place to focus your marketing efforts.   But we’re also navigating oversaturation, inundation, and shorter attention… Continue reading Email marketing isn’t dead or dying – but it is quality over quantity

Why you need a digital marketing strategy

Digital marketing encompasses a mind-boggling and growing array of platforms and channels to reach consumers – combining website marketing, search engine optimization (SEO), content marketing, social media, e-mail marketing, display advertising, content automation, influencer marketing, pay-per-click (PPC) advertising, video marketing, and more. Used in combination with traditional marketing channels, it’s a lot to juggle… even… Continue reading Why you need a digital marketing strategy

Eight best practices for creating an effective B2B email

Email marketing is one of the most effective (and cost-effective!) marketing strategies you can use to nurture client relationships and scale your business.  These are our eight best practices for email design and copywriting to help you gain that competitive edge in the inbox. Make your subject line short – but captivatingThe subject line is… Continue reading Eight best practices for creating an effective B2B email

The Importance of a Content Calendar for Social Media Marketers & How to Create One

As a social media marketer, staying organized and maintaining a consistent presence across multiple platforms is essential for success. One tool that can help significantly is a content calendar. A content calendar is a strategic resource that allows you to plan, schedule, and manage your social media content effectively. It serves as a roadmap, providing structure and clarity to your marketing efforts.

Mastering the Digital Landscape: 8 Steps to Effective Social Media Management

In today’s digital era, social media has become an integral part of our lives. From connecting with friends and family to promoting businesses and brands, social media platforms offer unparalleled opportunities for communication and engagement. However, harnessing the power of social media requires more than just posting content randomly. To truly make an impact and achieve your goals, you need a well-defined social media management strategy.

The top 5 reasons you should outsource social media management

Don’t Confuse Your Logo for Your Brand

In the early phases of building a brand, it’s easy for organizations to get caught up in the misconception that their logo and their brand are interchangeable. They pour all their energy and resources into establishing that symbol of their visual identity, and then fall short on other brand elements that are equally important. The… Continue reading Don’t Confuse Your Logo for Your Brand

Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Is your brand still working for you? Or is it drifting apart? Your brand represents how people (including your prospects, clients, employees, and partners) perceive your business — good, bad, or indifferent. Keeping your brand aligned with your business strategy, culture, and target audience and consistent across all marketing mediums is critical to building brand… Continue reading Brand Refresh vs. Rebrand: Which Is Right for Your Business?

Improving the Accessibility of Social Media Posts

At least one billion people in the world have some form of disability. Whether an impairment with vision, hearing, cognition, or mobility people with disabilities often use assistive generation such as screen readers, closed captioning, voice command, and more to gain access to virtual content. If you’re handling a company’s social media, it’s essential to… Continue reading Improving the Accessibility of Social Media Posts

From Blah to Bold: How to Build a Compelling Brand Story

Good stories fire up our brains. They inspire us. They speak to us. Some even spark an emotional connection on a deep level. Brand stories can do the same thing. A good brand story will make people sit up and take notice. It will get them to learn more, try your service, sample your product,… Continue reading From Blah to Bold: How to Build a Compelling Brand Story